Internet Marketing vs. Network Marketing

Lately, I have been inundated with emails claiming that I could make a fortune marketing products on the internet. While this may be true, especially if you are selling courses on how to market on the internet, there are some facts that keep me from making it my primary source of income.

I would contrast internet marketing income against a network marketing income. The first difference is repeat business. If you are marketing an info product on the internet, people buy just one. They don’t need another copy next month. A consumable product sold through network marketing offers repeat business and thus residual income.

Internet marketing income comes in spurts while network marketing is more consistent. The internet income for each new product starts off strong and tapers off rather quickly as in a week or two. The network marketing income starts small but using the leverage of residual income and building a team, it can grow exponentially.

Internet marketers have to continue to search for the ‘next big thing.’ It’s gotten almost comical among the big internet marketers as to who can put together the biggest bonus package to get you to buy from their link. Network marketers have a stable market offering that brings residual income.

The biggest thing for me is that you can’t go on an extended vacation for six weeks and have your income continue at the same level. You also can’t retire and have the business continue to support you. It’s like running up a down escalator.

Many people ‘retire’ from their network marketing business and it continues to support them and their heirs for decades.