Network Marketing in the Internet Age

Dr. Denis Waitley, author and success coach, once said, “If you aren’t online, you’ll be in some kind of a bread line.”

Many people get into network marketing and they want to do two things on the Internet – send an email or twelve to everyone on the net talking about their opportunity and putting up a web page that trumpets their killer opportunity where people will just automatically sign up like fish jumping into a boat.

When these things don’t work after three months, they either quit or go on to the next killer opportunity.

It just doesn’t work that way. I have yet to see fish just jump into a boat or a killer opportunity that has people joining online on the first exposure.

Just because the medium of contact is the Internet, people still have to know, like and trust you. This means developing a relationship. This means repeated exposure. As you develop the relationship, you determine whether or not the opportunity is appropriate for their situation or not.

The Internet is not a magic pot o’ gold for a network marketing business but when used correctly, can be an important way to get your message out, develop relationships and grow your business.