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I am a successful entrepreneur that gets to work from home. I am enjoying my sons as they are growing up.

Are You In The Race To The Bottom?

Posted on January 28, 2012 by admin

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I watched a video in which Seth Godin, a marketing expert, introduced me to two terms. The first one was, ‘The Forever Recession’ and the second was, ‘The Race To The Bottom.’

He calls the Forever Recession is the result of the end the Industrial Age. The jobs and those skills are going away and not coming back. It’s like horse carriage makers at the beginning of the 20th Century.  As cars replaced horses, the market for the carriage makers disappeared.

During the last 80 years, people could do as they were told, get paid average to above average wages and retire. That is no longer the case. Layoffs, mergers and shutdowns mean that people can lose their jobs through no fault of their own and it will be very difficult to find the same type of job elsewhere.

The other concept, the Race to the Bottom, has its hand in this as well. It the concept that companies are forced to find ways to cut costs just to stay in business. Their competitors are now global and they have to compete or shutdown. In the process of improving efficiencies, often jobs are shed in the process of automation.

What does this mean to you? The first thing is you either have to be different or the cheapest in order get the work. You can survive and thrive but not by being the cheapest worker out there. Be different.

One of the ways to be different is to create your own business. Having a home based network marketing business is one of the cheapest, most effective ways to do so. With the company’s starter kit, you get a business in a box while they have all the risk in product creation, order fulfillment, systems, training, etc. All that you supply are the customers.

I’m not saying it’s the easiest thing in the world, but, there is no upside limits and it’s under your control. You work with partners that have a vested interest in your being successful so they teach you and support you.

Here’s Seth’s video.

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